Seeing Gold: Edmonton To Launch Site Of New Cineplex Scene Rewards Program

Edmonton will be home to another Cineplex Entertainment first with the Tuesday launch of an upgraded Scene rewards program offering a slew of new premium perks.

The new Scene Gold loyalty card will pilot at Edmonton’s six theatres, two VIP cinemas and two Rec Room locations, doling out 50 per cent more points that could equate to a free movie every three visits.

The new Scene Gold program from Cineplex launches its pilot in Edmonton Tuesday.

“We know that Scene members love their points and more points equals more free movies and more free dining,” Scene managing director Matthew Seagrim said Monday.

“The product has really been built with input from our members across the country focusing on opportunities to earn more points everywhere that Scene is accepted.”

The gold program comes with a fee of $6.99 per month and members will receive 100 points for each month of purchase.

Other rewards include movie admission on Wednesdays for half the Scene points, dedicated theatre concession lines, free popcorn and drink upgrades every visit and an upgraded general admission ticket to an enhanced admission (3D, UltraAVX or IMAX) every week. Within the next few months, the program is to also include a free appetizer every Wednesday at select partner restaurants.

Seagrim said Edmonton has proven to be a major market for Cineplex with past pilot successes and it made “perfect sense” to be the launch site.

“We have over 300,000 Scene members in Edmonton and they’re really engaged in the program. We love the fact that there are so many people coming out to these six locations,” he said.

Cineplex communications director Sarah Van Lange said Edmonton is a city that loves its movies and has embraced what Cineplex has offered in the past.

“It’s a strong moviegoing community and it’s very consistent,” she said. “Proof is in the pudding with why we also have two of our Rec Room locations there.”

Scene will monitor Edmonton’s response to the gold offerings and take the feedback into account in expanding the program, Seagrim said.

“Our plan is to learn from our experience in Edmonton and then to roll out Scene Gold product in 2019 across the country,” he said.

More information on the Edmonton-based pilot can be found at

[email protected]

Source :

Seeing gold: Edmonton to launch site of new Cineplex Scene rewards program
Cineplex Entertainment and Scotiabank Launch First National Canadian Entertainment Loyalty Rewards Program and Rename Three Major Cineplex Theatres
Cineplex, Inc. (CPXGF) CEO Ellis Jacob on Q2 2018 Results - Earnings Call Transcript
Cineplex Announces New Location of The Rec Room Coming Soon to Newfoundland and Labrador
On the Money: AmEx Gold Card gets bigger perks, higher fee
Amtrak revamps Guest Rewards scheme for 2016
'No answers for me:' Chief says First Nations left out of McMurray fire response
Cineplex Cinemas Bayers Lake Re-Named Scotiabank Theatre Halifax